Machete Barber Shop Reggio Emilia, a contemporary space of precision and character

In the heart of Reggio Emilia, the new Machete Barber Shop comes to life, a space where contemporary aesthetics meet traditional spirit, designed for those who see grooming as a ritual of style and self-expression.

The interior enhances every service with a well-balanced blend of light wood flooring, exposed beams, and custom furnishings. Each detail reflects the brand’s identity and enriches the client experience. Spacious, refined stations are crafted to elevate both technical work and client comfort.

At the heart of the space stand the iconic Apollo barber chairs in a crisp white finish, chosen for their balance of durability, comfort, and timeless elegance. The custom-embroidered Machete logo on each backrest adds a tailored touch, reinforcing the brand identity and bringing personality to every station. A detail that speaks to the shop’s commitment to quality and distinction.

Machete Barber Shop shows how style is not just about aesthetics, but about vision, coherence, and the ability to make every element part of a complete experience. From the layout to the choice of seating, everything contributes to creating an unmistakable space, where every gesture holds meaning.

Want to bring personality into your salon? Discover the Apollo barber chair.