Toni&Guy chooses Takara Belmont for Its flagship salon in central Rome
In the heart of Rome, just steps from Piazza Navona, Toni&Guy has opened its new salon—a space where elegance meets functionality, and interior design becomes an integral part of the beauty experience.
The furnishings are by Takara Belmont, a long-standing partner of the brand, chosen for its ability to combine aesthetics with advanced technology.
The project is set within a former 1960s cinema foyer, reimagined with a contemporary approach to create a fluid, dynamic environment aligned with the identity of the brand.
The design follows the principle of “Seamless Flow”, with an open-plan layout and staggered levels that guide clients through a continuous visual and operational journey.
Takara Belmont helped bring this vision to life with furnishing solutions that enhance the space, support daily salon operations, and elevate the client experience into something truly memorable.
A focal point of the project is the new Health Suite—a wellness area where time seems to slow down. Here, Takara Belmont showcases the full extent of its excellence through a combination of technology and design focused on client wellbeing.
The Yume shampoo unit allows clients to fully recline in a flat position, offering ergonomic support that reduces muscle tension and creates ideal conditions for high-level treatments.
Enhancing the experience, Spa Mist II uses ultra-fine ultrasonic mist to gently envelop the hair, promoting the controlled opening of the cuticles. This process improves the absorption of cosmetic treatments while helping to retain moisture.
A perfect synergy of comfort, performance, and added value—designed to deliver a distinctive service and build lasting client loyalty.
The aesthetics of the salon were also carefully enhanced, thanks to the work of artist Lamberto Teotino, who signed three installations inspired by visual archives. A contribution that enriches the environment with a cultural dimension, in line with the shared design vision between Toni&Guy and Takara Belmont.
For those who design and live the salon every day, this space is proof of how well-chosen furnishings can make a difference: they improve the operational flow, enhance the customer experience and describe, in every detail, the personality of the brand.
